What this service covers
Canadian Cruise Lead Gen handles the paid side of getting inquiries: search ads on Google Ads and Microsoft Advertising, paid social campaigns in Meta Ads Manager or LinkedIn Campaign Manager, the landing pages and forms those ads point to, and the tracking that shows which ad produced which inquiry. You keep ownership of every account. The work covers setup, day-to-day management and a written report on a schedule you agree. What it does not cover is the outcome. The ad platforms run the auctions and your buyers decide whether to get in touch, so nobody can promise a number of inquiries. What you can expect is a clear account structure, tracking you can check yourself, and someone looking after the campaigns between reports.
How the four services fit together
Each service can stand alone, though they depend on each other more than people expect. A search campaign sends clicks to a page. The page needs a form that works on a phone. The form needs to send each inquiry somewhere a person will see it, and the ad platform needs to be told when that happens so it can learn which clicks matter. Paid social follows the same chain, sometimes with the form inside Meta or LinkedIn instead of on your site. If one link is weak, the reports stop making sense. That is why plenty of requests cover two or three services at once.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Campaign pages
One page per offer or ad group, so the message a buyer clicked on is the first thing they read.
Lead tracking and follow-up
Conversion tags, CRM routing and follow-up reminders set up so each inquiry is recorded with its source and assigned to someone.
The first steps
Starting is mostly a matter of answering questions.
- Send the form with a short description of what you need.
- A service partner contacts you and asks about goals, budget, channels and current tracking.
- Scope is written down: which platforms, how many campaigns and pages, what gets tracked and how often you get reports.
- The partner quotes you, and you sign only if it suits you.
Factors that change the scope
Quotes vary because the work varies. These are the things that move it most:
- Number of ad platforms: Google, Microsoft, Meta, LinkedIn.
- Number of campaigns, products or customer groups to cover.
- Whether landing pages exist or need building, and how many.
- Tracking: form fills only, or also calls, chat, CRM stages and offline sales.
- Whether existing accounts need cleanup before new work starts.
- Reporting cadence and format.
Ad spend is outside the quote. You pay it to the platforms.
Good to know
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
Send your briefSend your request
This form is the way to ask about any of the services on this site: search ads management in Google Ads or Microsoft Advertising paid social campaigns on Meta or LinkedIn landing pages and forms built for ad traffic lead tracking and follow-up setup You can ask about one piece or several together.